In May last year, General Motors decided to pull the plug on its Facebook advertisements because the second-largest U.S. marketer determined that their paid ads on the website had little impact on consumers. It's worth noting that it did so only three days before the world's most popular social network made its first public offering.
Now, just shy of a year later, General Motors confirmed to Adage that it's returning to Facebook ads, albeit, without really explaining why. The only significant change that seems to have taken place during this period is the July, 2012 dismissal of former CMO Joel Ewanick, who was said to have been "instrumental" in GM's decision to abandon Facebook advertisements.
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