Mini Exec Says Some Models will Be Discontinued, Rocketman May Not Be Produced

Under BMW ownership, the Mini brand has expanded big time, covering more and more segments of the luxury small car market. However, not all new models are commercially successful, and BMW plans to get rid of them when they reach the end of their lifecycle.

Of course, we’re not talking about the core Mini model, the hatchback. Jim McDowell, vice president of Mini USA, told Edmunds that the hatch and the Countryman are the brand’s core models, accounting for about 75 percent of sales. In 2012, Mini sold about 66,200 vehicles in the U.S., around 50,000 of which were those two models.

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