The importance of marketing in the automotive industry has grown to such an extent that it is now involved in the very first stages of development of new cars. This explains why carmakers have begun creating a biography for a single target buyer even before starting to develop a model car.
Take for instance Nissan’s luxury subsidiary Infiniti, which already knows everything about the people who will be buying its upcoming compact model, loosely inspired by the Etherea concept (shown in the pictures) and due to appear in 2015.
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