Scoop: Lincoln Filmed Trying Out 2016 MKS Test Mule

The question that seems to be lingering on the lips of anybody working at Lincoln for the past, well, let's just say few decades, is "are we there yet?" The Blue Oval's sole premium or near premium brand has tried to rejuvenate itself over and over again, but without any success.

No thanks in part to the botched launch of the all-new MKZ, Lincoln's sales in 2013 are down 23.7 percent to just 15,899 units (January through March) over last year, when at the same time, Ford recorded a 12.4 percent increase to 582,584 deliveries.

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Lincoln May Re-Launch 2013 MKZ After Embarrassing Production Delays

The Lincoln MKZ launch fiasco has prompted Ford to consider a re-launch of its luxury mid-size sedan, as production of the Ford Fusion-based car is finally nearing normal levels.

Ford is now analyzing how big of a re-launch is needed to make potential buyers once again aware of its new model. Ford decided to curb production of the MKZ just as the first units began reaching dealerships late last year, fearing that the new Lincoln could be affected by the same quality issues as the 2013 Ford Fusion sedan and Escape crossover.

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Can Lincoln Recover from Failed MKZ Launch and Start Delivering Cars?

The journey of the Lincoln MKZ, the sedan that FoMoCo hoped would spearhead the renaissance of its luxury unit, is not off to a great start. A delayed launch caused by an assortment of damaging factors, has put serious pressure on the dealers, which have to sweet talk to people who have made a deposit into not getting angry. Read more »