China's BAIC Picks Nicholas Cage to Promote New Senova Brand's Saab-Based Cars

Nicolas Cage, the well-known American actor who has made some questionable choices in his movie career, has been officially selected by BAIC of China as a brand ambassador for the automaker's new line of Senova-branded cars. Now 49, Cage was reportedly chosen because he is a familiar face for the target buyers for the new cars, which are males in their 40s. Read more »