If you were born after World War II and haven't studied the history of car brands in the United States, chances are you've never heard about an American automobile company called "Detroit Electric", which was a subsidiary of the Anderson Electric Car Company based in Detroit, Michigan. As its name suggests, it produced electric cars and was active from 1907 through 1939.
Now, almost three-quarters of a century later, Detroit Electric is ready to enter the world stage again after Albert Lam, former Group CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England, revived the brand in 2008 "with a vision to produce an electric vehicle that seamlessly integrates refined aesthetics, innovative technology and superior handling and performance".
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